Q&A with Petra: A Look Inside Multimedia Consulting
Dakota Lavota
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What does a typical day look like as a Multimedia Consultant? I get up at 5:45 to work out and get my kids to school. The day is usually planned the night before so I can be off and running in the morning. I do a lot of research on potential clients and industries.. There is a lot of prospecting and stopping in on potential clients. The days go by fast since there is never a shortage of businesses that should advertise. Anyone can benefit from a good advertising campaign. I try to be home by 5pm and in the evening I enter in information for that day and schedule for future meetings after dinner.
Have you always wanted to work in radio? I absolutely love radio and advertising. Having worked in mostly print sales the majority of my career, I was excited to transition to Radio & digital Advertising.. Radio is something you can listen to wherever you are: home, work, in your car. Radio and digital Advertising can reach the audience you want to reach when and where you want to reach them. There truly is something beneficial for every business or events going on.
What are some of your favorite things about working in radio sales? I have so much fun learning about different businesses and finding out together with my clients what they want/need and how we can accomplish that. Building lasting, real relationships is very important to me. I truly want to help clients succeed. It’s fast paced with last minute ads coming in. I enjoy the creativity of putting rado ads together for potential clients and working with them to get exactly what they want.
Because you work in radio, what are some of your favorite bands/artists you listen to? I have a wide variety from Journey to Jellyroll. I enjoy my 80’s rock, oldies and country music. Music just makes you feel something inside. It can make you happy, excited, sad, or reflective
What are some of your hobbies/interests outside of work? I enjoy watching my 12 year old son Ryker and my 15 year old daughter Makia’s soccer games. I have 5 dogs, so I take plenty of walks and throw balls endlessly in our yard. I like to experience new places and things. Downhill skiing in the winter and being near water in the summers. I try to get a workout everyday.
